KW Portugal: Global Experience, Local Proximity

Did you know that Keller Williams is the largest real estate network in the world, with a presence in over 50 countries and more than 200,000 agents?

Keller Williams: Much More Than a Real Estate Company

Keller Williams is a global training, coaching, and technology company from the United States, specializing in real estate brokerage.

Founded in 1983 by Gary Keller and Joe Williams, it was born from a simple idea: to place people at the center of the real estate business. Today, at Keller Williams, every agent is a true partner, with access to continuous training, advanced technological tools, and a unique culture of sharing. The secret? Proven models and systems, where knowledge and experience are naturally shared among associates.

For us, Keller Williams agents, the priority is the relationship, not just the transaction. Each property represents a new chapter in our clients’ lives, and every buying or selling process is handled with transparency, ethics, and a personal touch.

The Keller Williams Vision

Keller Williams focuses on the business development of its Real Estate Agents, providing a professional environment that fosters relationships among themselves and with their communities, while respecting each individual’s family life.

In return, the agents help build a company that exceeds all expectations. With this philosophy in practice, Keller Williams is transforming the overall landscape of real estate brokerage.

The Keller Williams vision is crystal clear: to be the company of choice for professionals and clients.

The Keller Williams Mission

The mission of Keller Williams is to empower every agent to build an extraordinary career and life, always with ethics, a spirit of sharing, and a focus on relationships, concentrating on these four points:

Careers Worth Having

Keller Williams studied the systems used by thousands of the industry’s most productive agents and created a business model with everything needed to succeed in real estate.

Businesses Worth Owning

The Keller Williams perspective is that real estate is a local business, driven by Real Estate Agents and their community involvement. This stems from our strong belief that the agent’s brand, not the company’s, is what matters most.

Lives Worth Living

Great wealth only matters to the extent that it fosters an extraordinary and more meaningful life. Keller Williams is defined by a culture of agents who genuinely care for one another and are committed to making a positive impact on their clients and communities. We are a company that changes lives.

Experiences Worth Sharing

Keller Williams continues to raise the bar through innovation and disruption, always putting the agent first. In a way, we are creating the future of real estate!

The Keller Williams Principles

The values that guide us, summarized in the acronym WI4C2TES, are lived out daily, ensuring that every decision is made with integrity and respect.

More than words, these are the principles that guide our day-to-day behavior as KW agents:

– Win-Win, or no deal;

– Integrity: do the right thing;

– Customers are always first;

– Commitment in all things;

– Communication: seek first to understand;

– Creativity: ideas before results;

– Teamwork, as together we achieve more;

– Trust begins with honesty;

– Success: results through people.

At Keller Williams, investing in training, culture, and technology isn’t just a strategic choice – it’s about purpose and delivering concrete results for those buying or selling a home.

Instead of focusing on traditional advertising like television, radio, or billboards, Keller Williams channels resources into the professional development of its agents and the best digital tools on the market. This allows us to provide a more informed, efficient, and personalized service, always placing the client at the center of the entire property buying or selling process.

I believe that success is not built on feeding egos, but on creating real value, sharing knowledge, and ensuring every client feels the difference in the support and the results.

This commitment has been recognized internationally: Keller Williams has been named the best real estate franchise, the most innovative company in the sector, a Best Place to Work, and a Top Women in Real Estate, among other benchmark awards in recent years.

These recognitions reflect a culture that values people, innovation, and ethics – and that, every day, transforms the real estate market into a more transparent, collaborative, and human space.

KW Portugal: Innovation and Leadership in the National Market

In Portugal since 2014, led by Eduardo Garcia e Costa and Nuno Ascensão, Keller Williams Portugal has grown remarkably, becoming a benchmark in the national real estate market over the past 10 years.

Since its arrival, Keller Williams has revolutionized the sector by focusing on excellence in training and the empowerment of its agents. Today, KW Portugal is synonymous with innovation, ethics, and results, with an expanding network and a significant presence in the country’s main cities.

The commitment to quality and knowledge sharing makes Keller Williams Portugal a key reference for anyone looking to sell, buy, or invest in property – whether they are a local owner, an investor, or a professional in the sector.

This growth is built on an innovative model: robust Market Centers, instead of small agencies, which promote business sharing. This sharing is fundamental: by marketing each property not only to the entire KW network but also to all other licensed brands and real estate professionals, the opportunities to find the ideal buyer are multiplied.

This accelerates sales, maximizes value for owners and buyers, and ensures that success is not individual: it’s collective and open to all players in the sector.

Working on an exclusive basis is another essential pillar, as it guarantees total dedication, differentiated marketing, and clear responsibility. With an exclusive agreement, each property receives a strategic plan, avoiding scattered efforts and unfair competition, which allows for personalized, transparent, and effective support.

Above all, we always share with every professional in the market. An exclusive listing with Keller Williams doesn’t mean closing doors; it means opening them to the entire real estate community so that each property reaches the largest number of potential buyers.

KW Select: The Heart of Keller Williams in Cascais

KW Select is a group of two franchised Keller Williams Market Centers, with our center dedicated to the Cascais area. Here, every client benefits from close, personalized, and, above all, human support.

With my guidance, every client gets the best of both worlds: the close and dedicated support of a local agent, combined with the reach of a growing network that opens doors to unique opportunities.

Whether you are looking to sell, buy, or invest, you will have access to top-tier digital marketing and a team aligned with the highest standards of ethics and professionalism, delivering proven results.

Why choose John Redin and Keller Williams Select Cascais?

– A personalized and transparent experience centered on your needs;

– Deep knowledge of the local market and proven experience in residential transactions;

– Innovative and customized digital marketing strategies for each property;

– A total commitment to ethics, transparency, and results;

– Dedicated support through every stage of the process, with a focus on your needs.

By choosing to work with me and KW Select Cascais, you guarantee excellent service, professional support at every step, and the confidence of being represented by a leading and innovative brand in the real estate sector.

Ready to take the next step? Fill out the form below now and discover how I can help you achieve your real estate goals with the confidence of my support and that of KW Select Cascais.

Where Dreams Come Home.