Why is hiring a real estate agent such a central question for anyone looking to sell a home in Cascais, or any other region of Portugal? Should I hire a real estate agent? Let’s review the main reasons to hire a real estate agent, the benefits of hiring a real estate agent, and the real estate consultant advantages that come with working with a professional to ensure the safe, fast, and most profitable sale of your property or plot of land.
Selling a home is one of the most significant decisions in anyone’s life. Amid emotions, negotiations, and bureaucracy, an essential question arises: why hire a real estate agent to sell your property? Understanding the reasons to hire a real estate agent can make all the difference in your experience and results.
When it comes to selling a property or land, several factors must be considered. The first is your motivation for selling.
Are you sure you want to sell? Do you know exactly why, and do you have the agreement of everyone involved in the decision?
And mind you, if you do not sell within 3 to 6 months, what impact will that have on your project, or even your life?
It is also necessary to analyze how your reasons align with the general real estate market and your local area. This is one of the first real estate consultant advantages: guidance in evaluating your circumstances in the context of the market.
A well-informed pricing strategy is essential for a successful sale. Setting the right price from the start not only attracts serious buyers but also helps you achieve the best possible outcome in today’s competitive real estate market.
Now, how much should you expect to get for your property or plot of land?
Do you have any concrete data on the value of recent transactions in your area? And is there any constraint affecting the sale? How long is it likely to take to sell your property or land?
What is the fair price for your apartment, house, or land under current market conditions?
One of the key benefits of hiring a real estate agent is access to a precise valuation based on up-to-date market data – one of the major real estate consultant advantages.
Next, you need to decide how to promote your apartment, house, or land. Which market will you target? Which listing portals are most suitable?
Do you know what buyers are looking for in the area, and how to highlight your property’s unique features?
Do you have the expertise to promote your property on digital platforms? Do you know how to create content marketing that can significantly increase viewings?
By hiring a real estate agent, you benefit from digital marketing strategies, exposure on top real estate portals, and access to a network of qualified contacts – and these are significant benefits of hiring a real estate agent. These real estate consultant advantages are essential to maximize your property’s reach and sell with an agent.
Successfully selling a property involves much more than finding a buyer; it requires time, skillful negotiation and careful management of legal and administrative details to ensure a smooth, secure transaction.
Do you have the availability to respond to everyone who contacts you? Can you handle different personalities, silences, or even criticism about your home? And how do you identify a potential buyer?
When showing your home or negotiating price and terms, you must protect your interests. Can you keep your emotions and personal attachment to the property in check?
Another key factor is documentation and all the legal support you will need.
How do you ensure everything is in order for a smooth sale? Do you know how to draft a promissory contract and final deed?
How do you handle property registration and tax matters?
The benefits of hiring a real estate agent include not only negotiation experience but also support through all legal and administrative aspects, reducing risks and saving you time as a seller. These are some of the most important reasons to hire a real estate agent.
Finally, you face the question: Should I hire a real estate agent or sell directly? There are pros and cons to both options, and it is important to consider them carefully.
All these questions are important and must be weighed when deciding to sell a property or land. And who better to answer them than a professional real estate agent? The reasons to hire a real estate agent become clear when you consider the complexity and importance of the process.
According to recent data from the National Association of Realtors (NAR) in the United States, less than 10% of annual real estate transactions are carried out directly by owners (FSBO – For Sale By Owner). In 2024, that percentage dropped to about 6%, the lowest ever.
Additionally, homes sold directly by owners tend to sell for 15% to 20% less than those sold through professional real estate agents, highlighting the importance of specialized mediation to maximize sale value. This is one of the strongest benefits of hiring a real estate agent.
Choosing the right real estate agent is crucial. You want someone experienced, knowledgeable, and trustworthy. It is important to look for an agent familiar with the local market and with a strong track record. These are real estate consultant advantages that directly impact your results.
The agency your agent belongs to also matters. It should be relevant in the market, have a good reputation, offer solid training and technology, and actively practice ethical business sharing.
Analyze the different strategies agencies use in the market, as these have a significant impact on how your property is promoted and the quality of support you receive.
It is worth spending some time researching various agents and agencies in your area. Selling a property is too significant a transaction not to care about whom you trust. This is another reason to hire a real estate agent: peace of mind.
We have the knowledge and tools to help you determine the right price for your apartment, house, or land. We analyze the local market and make recommendations based on our experience – one of the core benefits of hiring a real estate agent.
We study and understand your property’s surroundings, knowing which features to highlight. We can promote your sale with targeted actions in the area and through a comprehensive digital presence on real estate portals, websites, and social networks – real estate consultant advantages that boost your visibility.
We have strong networks, including other agents, individual buyers, and investors. This means we can help you find the right buyer quickly and according to your needs – one of the practical reasons to hire a real estate agent.
Real estate agents are skilled negotiators. We will help you achieve the best terms for your property.
We will also help you navigate all legal and administrative aspects of the sale, such as obtaining documents and preparing contracts and registrations – one of the most valued benefits of hiring a real estate agent.
While this article focuses on the benefits of hiring a real estate agent when selling, it is worth noting that buyers can also gain significant advantages from professional guidance throughout the purchase process. Find out more in my dedicated page if you are considering buying a home in Cascais or Portugal.
Once you have chosen your agent and agency, you can be sure they will work hard to achieve the best outcome for you. As a professional and experienced real estate agent, you can count on valuable advice and guidance throughout the entire process—real estate consultant advantages that make the journey smoother.
I will determine a fair price for your home, market it effectively, and negotiate the best terms for you. I can also advise you on any legal or administrative issues that arise. Most importantly, I will be by your side from start to finish.
We have seen the benefits of hiring a real estate agent and why hiring the right professional to sell your home or plot of land – according to your needs and stage of life – is so important.
If you are looking for a real estate agent in Cascais or Greater Lisbon, count on me for professional, personalized service focused on your goals. It is a decision that can save you time, money, and headaches in the long run.
Where Dreams Come Home.
Where Dreams Come Home.
Yellow Select – Mediação Imobiliária, Lda.
Licence AMI 16720
Avenida de Sabóia, 859A
2765-581 Monte Estoril
Portugal
Each Keller Williams Market Center is independently owned and operated
John Redin
Real Estate Agent
